The new product Pepsi Special was launched in Japan on Tuesday.
The soda boasts and ingredient known as “indigestible dextrin” which the distributor Suntory claims will reduce the fat that is absorbed by the the human body.
According to news sources, a 2006 Japanese study found that rodents who were fed dextrin absorbed less fat than those who did not recieve the nutrient. Although, one can’t really equate a human with rat, the company has decided to go ahead and add dextrin to its soda recipe.
Dextrin, particularly “indigestable dextrin” is a dietary fiber, and is considered one of the ways that the soda will help consumers cut down on fat by helping the hit the restrooms more often. It is also supposed to make you feel fuller faster they way you would if you just drank a glass of Metamucil. But hey, Soda tastes better so why not?
Unfortunately it doesn’t look like we’ll be seeing this magical soda anytime soon in the United States. The FDA prevents soda from being fortified with nutrients like fiber. If it tastes anything close to similar drinks filled with fiber though, I don’t see very many Americans partaking in the fat blocking soda. According to the press release from Suntory the soda will have a “crisp, refreshing, and unique” aftertaste.
Additionally the black and gold logo is intended to give the sense of “luxury“, making Pepsi Special the fanciest soda you may never drink.
Would you drink the fancy fat blocking monstrosity that is Pepsi Special? Why or why not? Let us know in the comments below!