The polls are not looking good for former Massachussetts Governor Mitt Romney. Down against President Obama outside the margin of error in Ohio, a must-win state, his campaign has taken a new tact in their advertising: To have the candidate speak to you, the viewing audience, directly.
With November 6th rapidly approaching, and early voting already getting started in some states, chances for either Romney or President Obama to get their respective messages across are running low.
The three presidential debates next month are being viewed as a make-or-break opportunity for the Republican presidential nominee to turn around his deficit in battleground states and bring a conservative administration into the White House.
The first debate, being held in Denver, focuses primarily on the economy and the role of government in America. Issues dealing with the economy are overwhelmingly polled as the most important topic for Americans.
These final few weeks in the election give Romney little time to turn the tide, but his campaign feels that the direct approach leading up to the debates may be key to changing the idea – held even by his supporters – that he doesn’t connect with middle America.
Do you think Mitt Romney’s direct-to-you ad is effective?