Facebook’s First/Worst Ad

Posted on Oct 4 2012 - 1:53pm by Alyssa Terry

You know how they say ‘first the worst’?

It’s true.

I’m not sure if you’ve seen the jumble of confusion that claims to be an ad for FaceBook (video embedded for your viewing…pleasure? That doesn’t seem like the right word…I’m so confused), but it sure is something else.


Alright, now that you’ve seen it and we’re on the same page…DA FUQ?

I don’t even know where to start for this one and apparently neither did Facebook since the first image in the video is a floating red chair in the middle of a jungle-y wilderness. Wha…?

Then, after showing how inclusive the company is towards people [and chairs] of different colors, a lady whose creepy, lifeless voice–which I assume is supposed to sound soothing–starts telling the viewer about how Facebook is like a chair. And a doorbell. And an airplane. And a bridge. And America? Bold Statement.

Then I become infinitely depressed as the whisper-y lady tells me I’m all alone in the universe and that’s why I need Facebook.

So that I can create the illusion of having 1,021 friends by reading countless status updates about how terrible people’s days are going–”LOL”. How do I know some of these people again?

Thanks, Facebook. It’s good to know you’re there for me. I feel so much better.

I think Sam Biddle may’ve summed it up best in his take on the Ad:

“Facebook is like a chair, the ad says. Because it connects you. It connects your ass to a piece of wood? Or you sit at it for hours on end every day, vacantly? Facebook is like a stool. Facebook is literally a couch you bought on Craigslist. How are you going to fit it in your living room? This Facebook is way too big—Damnit, why didn’t you measure it before you bought it? And you paid with cash? We were going to use that cash for our trip to Panama City, and now you went and spent it on a Facebook.

Facebook is a chair, loved by one billion people, and this ad is confusing and stupid, like a chair made out of spiders and chicken tenders”.

I’m with you, on this one Biddle.

Question time, nation: do you think this ad is effective or was this just a waste of money?